TY - RPRT TI - C2PA Content Credentials: Specification and 2024 Adoption Milestones PY - 2024 DA - 2024/02// PB - Coalition for Content Provenance and Authenticity (C2PA) AB - C2PA (Coalition for Content Provenance and Authenticity) content credentials are the open technical standard for attaching verifiable provenance metadata to digital media, covering both AI-generated and human-created content. Version 2.2 of the specification is the current release. The February 2024 milestone marked the entry of Google, OpenAI and Meta into the steering committee, substantially expanding the standard's adoption base. Adobe embeds content credentials in all Firefly outputs. The specification is on an ISO standards track. Provenance literacy is now a stated learning outcome in media programs; this entry covers both the current specification and the 2024 adoption milestones as a paired source set. KW - content-provenance KW - generative-ai KW - production-practice KW - ai-literacy UR - https://spec.c2pa.org/specifications/specifications/2.2/index.html LA - en ER -