@techreport{californiasb1050syntheticperformeradvertisingdisclosure2026,
  title = {California SB 1050: disclosure of synthetic performers in video and audio advertising},
  year = {2026},
  institution = {Office of Governor Gavin Newsom (California)},
  url = {https://www.gov.ca.gov/2026/09/16/governor-newsom-signs-new-law-to-protect-workers-require-disclosures-on-ai-generated-advertising/},
  abstract = {Governor Newsom signed Senate Bill 1050 on 16 September 2026 at the Los Angeles headquarters of SAG-AFTRA, the bill's sponsor, with its author, Senator Angelique Ashby (D-Sacramento). In the Governor's words the law requires "the explicit disclosure on any video or audio advertisement that uses AI-generated performers to sell a product or service" and "prohibits the continued use of any advertisement found to be in violation of the law". The release describes a synthetic performer as "an AI-created digital figure, voice, or representation that often appears so realistic" that it is hard to tell from a person. Senator Ashby framed the purpose as consumer protection and "disallowing AI to replace real people"; SAG-AFTRA's Duncan Crabtree-Ireland said the union "was proud to help craft the language of the bill, which gives consumers greater transparency by making clear when they are seeing synthetics rather than human performers". California follows New York, whose synthetic-performer disclosure law (S8420A) took effect in June 2026. The statute reaches animation graduates most directly through advertising work, where digital humans and synthetic voices are now routine.},
  keywords = {digital-replicas, voice-and-performance, labour-and-workforce, transparency-and-labelling, generative-ai},
  note = {AI \& Animation Education Knowledge Base}
}