TY - JOUR TI - The Effects of Generative AI on Design Fixation and Divergent Thinking PY - 2024 DA - 2024/05// JO - ACM CHI Conference on Human Factors in Computing Systems 2024 AB - A controlled experiment with 60 participants tested how exposure to generative AI image outputs affected design fixation and divergent thinking during ideation. The study found that AI-supported participants produced fewer, less varied, and less original ideas than the control group. Results were mediated by prompt construction behaviour, suggesting the tool's effect on creativity is not neutral. The findings directly inform how studio briefs should sequence AI use to avoid narrowing student ideation. KW - generative-ai KW - image-generation KW - curriculum-design KW - studio-pedagogy KW - ai-literacy UR - https://dl.acm.org/doi/full/10.1145/3613904.3642919 LA - en ER -