@misc{ilmbredowartistdrivenai2025,
  title = {The Artist-Driven Innovation Behind the Films We Love},
  author = {Bredow, Rob},
  year = {2025},
  publisher = {TED},
  url = {https://www.ted.com/talks/rob_bredow_star_wars_changed_visual_effects_ai_is_doing_it_again},
  abstract = {In this May 2025 TED talk, ILM Chief Creative Officer Rob Bredow articulates ILM's position that current AI tools -- particularly text-prompt interfaces -- fall short of production filmmaking requirements. He calls for artist-driven AI development and demonstrates the argument through an experimental AI short set in the Star Wars universe. The historical comparison with CGI's disruption of practical effects offers educators a durable framing for discussing technology transitions. The artist-in-the-loop position expressed here is now standard in industry AI discourse and provides a counterweight teaching text to vendor-led narratives.},
  keywords = {vfx-production, generative-ai, production-practice, studio-pedagogy},
  note = {AI \& Animation Education Knowledge Base}
}