TY  - ELEC
TI  - The Artist-Driven Innovation Behind the Films We Love
AU  - Bredow, Rob
PY  - 2025
DA  - 2025/05//
PB  - TED
AB  - In this May 2025 TED talk, ILM Chief Creative Officer Rob Bredow articulates ILM's position that current AI tools -- particularly text-prompt interfaces -- fall short of production filmmaking requirements. He calls for artist-driven AI development and demonstrates the argument through an experimental AI short set in the Star Wars universe. The historical comparison with CGI's disruption of practical effects offers educators a durable framing for discussing technology transitions. The artist-in-the-loop position expressed here is now standard in industry AI discourse and provides a counterweight teaching text to vendor-led narratives.
KW  - vfx-production
KW  - generative-ai
KW  - production-practice
KW  - studio-pedagogy
UR  - https://www.ted.com/talks/rob_bredow_star_wars_changed_visual_effects_ai_is_doing_it_again
LA  - en
ER  -