TY  - ELEC
TI  - Netflix El Eternauta: first generative-AI final footage in a Netflix original
PY  - 2025
DA  - 2025/07//
PB  - The Conversation (reporting Netflix's Q2 2025 earnings call)
AB  - On Netflix's second-quarter 2025 earnings call (18 July 2025), co-CEO Ted Sarandos confirmed that generative AI was used for final footage in the Argentine original series El Eternauta (The Eternaut): a building-collapse sequence in Buenos Aires, produced with Netflix's Eyeline Studios using a mix of virtual production and AI-powered visual effects. Sarandos said the shot was completed about ten times faster than traditional VFX and would not otherwise have fit the production's budget. It is reported as the first use of generative AI for final footage in a Netflix original, and Netflix signalled continued use of AI in pre-visualisation, shot planning and selected VFX.
KW  - generative-ai
KW  - vfx-production
KW  - production-practice
KW  - content-provenance
UR  - https://theconversation.com/netflix-is-now-using-generative-ai-but-it-risks-leaving-viewers-and-creatives-behind-261699
LA  - en
ER  -