TY  - ELEC
TI  - Using Generative AI in Content Production
PY  - 2025
DA  - 2025/08//
PB  - Netflix
AB  - Netflix published its first generative AI production guidelines for all partners and vendors in August 2025. The guidelines introduce a use case matrix that categorises AI applications by risk level, separating low-risk ideation tasks from uses requiring written Netflix approval. Certain categories -- final deliverables, talent likeness, personal data, and union-covered work -- always require escalation regardless of context. As the operative production standard for all Netflix partners, these guidelines are a ready-made teaching document for production management, ethics and union-compliance units in screen production and animation programs globally.
KW  - generative-ai
KW  - production-practice
KW  - digital-replicas
KW  - labour-and-workforce
UR  - https://partnerhelp.netflixstudios.com/hc/en-us/articles/43393929218323-Using-Generative-AI-in-Content-Production
LA  - en
ER  -