@article{vfxindustryattitudesai2024,
  title = {Artificial Imagination: Industry Attitudes on the Impact of AI on the VFX Process},
  author = {Narayan, A. D. and Caillard, D. and Matthews, J. and Nairn, A.},
  year = {2024},
  journal = {Interactions: Studies in Communication and Culture (Intellect)},
  url = {https://intellectdiscover.com/content/journals/10.1386/iscc_00056_1},
  abstract = {This open-access study by Narayan, Caillard, Matthews and Nairn reports qualitative interview findings from nine experienced VFX artists on their perceptions of AI in production. The research surfaces genuine complexity: artists hold concurrent hopes for automation and anxieties about displacement, IP, and creative ownership. A key finding challenges simple replacement narratives by demonstrating that AI-assisted workflows often increase total labour rather than reduce it, which has direct implications for how educators frame AI's effect on craft and career.},
  keywords = {labour-and-workforce, vfx-production, student-experience},
  note = {AI \& Animation Education Knowledge Base}
}