TY  - JOUR
TI  - Artificial Imagination: Industry Attitudes on the Impact of AI on the VFX Process
AU  - Narayan, A. D.
AU  - Caillard, D.
AU  - Matthews, J.
AU  - Nairn, A.
PY  - 2024
DA  - 2024/10//
JO  - Interactions: Studies in Communication and Culture (Intellect)
AB  - This open-access study by Narayan, Caillard, Matthews and Nairn reports qualitative interview findings from nine experienced VFX artists on their perceptions of AI in production. The research surfaces genuine complexity: artists hold concurrent hopes for automation and anxieties about displacement, IP, and creative ownership. A key finding challenges simple replacement narratives by demonstrating that AI-assisted workflows often increase total labour rather than reduce it, which has direct implications for how educators frame AI's effect on craft and career.
KW  - labour-and-workforce
KW  - vfx-production
KW  - student-experience
UR  - https://intellectdiscover.com/content/journals/10.1386/iscc_00056_1
LA  - en
ER  -