Key points
- Separate written and specific consent is required before any digital replica of a performer is created.
- Consent and compensation obligations trigger when output is objectively identifiable as a specific performer.
- Ratified by 95 per cent of members after an 11-month strike centred on AI protections.
Summary
The SAG-AFTRA 2025 Interactive Media Agreement, ratified in July 2025 following an 11-month strike, establishes the most detailed performer-consent standard in any entertainment union agreement. It requires separate, written and specific consent before creating any digital replica, with consent and compensation obligations triggered when output is objectively identifiable as a specific performer. Ratified by 95 per cent of members, it defines the AI protection framework for game and interactive media performance that animation and game-art programs should teach.
Related items
- SAG-AFTRA TV Animation Agreements Ratified with First AI Protections
- Ensuring Likeness Voice and Image Security Act (ELVIS Act)
- IATSE Basic Agreement 2024: AI Provisions
Source
Source: SAG-AFTRA ↗ (Sector Org)
Cite this item
SAG-AFTRA (2025). ‘SAG-AFTRA 2025 Interactive Media Agreement: AI Provisions’, SAG-AFTRA. Available at: https://www.sagaftra.org/contracts-industry-resources/interactive/2025-interactive-media-video-game-agreement
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