California SB 1050: disclosure of synthetic performers in video and audio advertising
Office of Governor Gavin Newsom (California)
- SB 1050, signed on 16 September 2026, requires explicit disclosure on any video or audio advertisement that uses AI-generated performers to sell a product or service.
- An advertisement found to be in violation may not continue to be used; California is the second state with such a rule, after New York.
- Authored by Senator Angelique Ashby and sponsored by SAG-AFTRA, which helped draft the language; signed at the union's Los Angeles headquarters.