Key points
- First partnership in which a major studio licensed its catalogue to train a bespoke generative video model.
- The resulting model is exclusive to Lionsgate filmmakers for internal creative augmentation, not public release.
- Established the studio-to-vendor licensing template that subsequent deals followed.
Summary
In September 2024, Runway and Lionsgate announced the first known deal in which a major studio licensed its film catalogue to train a bespoke generative video model. The model is exclusive to Lionsgate filmmakers for internal creative use and is not available to the public. The partnership established a structural template for IP-licensed AI training that subsequent studio deals have referenced, shifting the training-data debate from scraping disputes toward consent-based industrial models. The deal is directly relevant to teaching production ethics, IP management and the emerging economics of studio AI integration.
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Source
Source: Runway ↗ (Studio Statement)
Cite this item
Runway (2024). ‘Runway Partners with Lionsgate in First-of-its-Kind AI Collaboration’, Runway. Available at: https://runwayml.com/news/runway-partners-with-lionsgate
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