Key points
- Netflix used generative AI for the final footage of a building-collapse scene in El Eternauta, its first generative-AI final shot in an original production.
- Netflix's Eyeline Studios combined virtual production with AI-powered VFX; the shot was completed roughly ten times faster than traditional methods.
- Co-CEO Ted Sarandos disclosed the work on Netflix's Q2 2025 earnings call (18 July 2025), saying the shot would not otherwise have fit the budget.
Summary
On Netflix's second-quarter 2025 earnings call (18 July 2025), co-CEO Ted Sarandos confirmed that generative AI was used for final footage in the Argentine original series El Eternauta (The Eternaut): a building-collapse sequence in Buenos Aires, produced with Netflix's Eyeline Studios using a mix of virtual production and AI-powered visual effects. Sarandos said the shot was completed about ten times faster than traditional VFX and would not otherwise have fit the production's budget. It is reported as the first use of generative AI for final footage in a Netflix original, and Netflix signalled continued use of AI in pre-visualisation, shot planning and selected VFX.
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Source
Source: The Conversation (reporting Netflix's Q2 2025 earnings call) ↗ (General Press Ai)
Cite this item
The Conversation (reporting Netflix's Q2 2025 earnings call) (2025). ‘Netflix El Eternauta: first generative-AI final footage in a Netflix original’, The Conversation (reporting Netflix's Q2 2025 earnings call). Available at: https://theconversation.com/netflix-is-now-using-generative-ai-but-it-risks-leaving-viewers-and-creatives-behind-261699
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