Code of Practice on marking and labelling AI-generated content

Summary

The European Commission published a voluntary Code of Practice giving generative-AI providers and deployers practical steps to meet the AI Act's Article 50 transparency obligations, which apply from 2 August 2026. It is organised in two parts: machine-readable marking and detection for providers, and disclosure and labelling of deepfakes and certain public-interest text for deployers. It matters for animation and creative-arts programmes because graduates producing or selling AI-assisted work in the EU will have to disclose and label it under these rules.

Implications for animation education

Animation and creative-arts educators now have a concrete EU disclosure standard to teach. Students and graduates who publish or sell AI-assisted images, video, or audio into the EU will be expected to mark and disclose that content; programmes that cover AI-assisted production should build labelling and disclosure into briefs, assessment, and studio practice. The Code itself is voluntary; the binding requirement is AI Act Article 50, applicable from 2 August 2026.

Related items

• Regulation (EU) 2024/1689 of the European Parliament and of the Council (EU AI Act)
• EU AI Act Omnibus simplification agreement: education compliance deferred to 2 December 2027
• Measures for the Administration of Labelling of AI-Generated and Synthetic Content
• C2PA Content Credentials: Specification and 2024 Adoption Milestones

Source

Source: European Commission ↗ (Policy Text)

Primary document: digital-strategy.ec.europa.eu/en/news/commission-publishes-code-practice-marking-and-labelling-ai-generated-content ↗